A quick post today, and it's on a cheerful note.
Four weeks ago, Brighter Planet launched the 350 Challenge to help bloggers raise awareness for the fight against global warming. The 350 Challenge ties in with Bill McKibben's 350.org campaign that I wrote about in this earlier post 350 - the new magic number we all need to know
In return for posting about the 350 Challenge and leaving a link on your site, just like the badge in the left column on the Biodynamic Treechange blog, Brighter Planet would offset 350 pounds of CO 2 for each blogger who joined the challenge.
Seems we quickly rose to the challenge.
Yesterday Adam Rubin from Brighter Planet proudly announced that "not only did we hit our goal, but we blew right past it. As of this morning, over 400 bloggers are participating in the challenge." Brighter Planet will now offset 140,000 pounds of CO 2 on behalf of everyone who participated.
Due to the campaign's success, they've decided to leave it open for now, and will continue to offset 350 pounds of CO 2 for each new blogger who joins the fight. If you'd like to contribute to raising awareness for the fight against global warming, check it out here.
They're now working on some new, creative ways to continue raising awareness. If you have any suggestions, Adam would love to hear them. 350challenge@brighterplanet.com
Thanks - an easy way to make a brighter planet.
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