Rapping the virtues of organic food

Is this how to market organic produce?

Do you think it's fabulous or worrying? I can't decide.

 

What I do know though is that Yeo Valley have hit the mark so much better than this lame attempt by Woolworths.

 

But then what can you expect from a company that believes it's claim to sell fresh food is accurate.

Comments

[The Organic Maven]

I know what you mean - Woolworths and Coles are trying to take the higher ground. Coles are promoting that they will stop stocking cage eggs in their home brand sometime next year, at the same time dropping the price of 'free range' eggs to $4 a dozen, thinking that this will squeeze out us micro producers. Coles have also said they will stop stocking fresh pork products from producers that use sow stalls from sometime soon. Consequently the peak pork industry body has agreed to phase these out by 2017. Doubt this would have happened if the public hadn't pushed Coles to make the first move.

[Fi]

Don't know that I'd download the Yeo Valley ringtone and heaven forbid if Woolworths might think that's a good idea. The Woolies ad does piss me off, given that they brought out Macro and also own Thomas Dux I suspect they think they have most bases covered - hope they don't start turning up at the farmers markets. I'm finding more and more people talking about where their food comes from.